The Event

The place was all lit up with Danglers , Puppet show and Live Music  . People enjoyed Dancing on the tunes dhol. They also enjoyed welcome drinks , live food counters where different ponk recipes were served. Also all safety measures were also taken into consideration and were maintained.

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How We Did It !

Before starting any campaign, we define our work path and deadlines, and this is how it looks

Survey of Target Audience

We analyzed upon how and where can we get our target audience, how we can target and pitch them for our brand. Therefore we came to a conclusion that our target audience can be the people who are regular walkers at Kamatibaug

Developing Strategy

We developed a Must’hv Movement Strategy. A detailed framework was set to analyze and understand the buyer’s behavior. A wired structure was developed to understand the positioning of the event.

DESIGNING & lAUNCH

After 2-3 Brainstorming sessions, our Designers and Content Creators visited the location, discussed the structured framework, and finalized the content. Soon our Content Creators and designers started to work on so that ideas turn into Reality

 

At 1^st we developed a strategy on how can we promote the juices so came up with an idea of having a stall where people will get to know about the brand.

We developed such valuable deliverables like badges and Greeting cards that made people feel superior and proud about their walks at Sayajibaug.

The Stall

Once people came to the stall, the brand owners explained them about the brand , made people taste their cold-pressed juices and took their feedbacks.

Fun Element

To make it more fun, we developed dialogued photo booth props and Standees which surprised and raised questions in the visitors mind.

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Introduction

We often have a picture of what our happy workplace would look like. Some people have a big canteen in their minds, some look for the work-life balance, some for a green and refreshing environment. But, I never had that picture in my mind. I never knew what my dream office would look like. And then I joined Prinkit.in as a blog writer and took the first step towards a career leap.

Hi, this is Superk Vaidya, and the recent blogs that are featured on the Prinkit.in website are my contributions. I always thought that writing is a cognitive process. You have a strategy, you have the audience, the keywords, and everything to draw attention of the viewers. But I have realised that it is so much more than that.

Experience at Prinkit.in

Writing is a form of expression that is tough to master, and no one can completely master it. Once a student, always a student. We evolve while we experience it, and we keep doing so by diving into the deep ocean of knowledge and creativity. This blog is not to teach you anything, but to share with you, my experience at Prinkit.in and what I have explored as a content creator.

A young workplace is always full of exuberance and positive energy. Prinkit.in is filled with young minds who work because of their love for the field of digital marketing. They work because they are passionate about it, and in doing so, gain exposure and expertise in their respective fields. The owner, Mr. Prinkit Patel, is the torch bearer of this ideology and he instills this energy into everyone who works here, be it an employee or an intern. He makes sure that everyone is up to date with relevant market needs and that everyone works towards the same. Managing a creative company and establishing systems for a digital marketing company is difficult, but the way things are organised here, it’s definitely a case study for upcoming agencies to get a sight of.

Taking a career leap

As I am writing this blog, I can see all the people working in sync, coordinating with each other and all this with utmost excitement. Believe me, it’s rare to find it in any corporate office. My journey revolved around observing the work culture of Prinkit.in, how we deliver to our clients and what values do we advocate. Even though my prime job is to write blogs, I also find myself contributing to copy writing and going on documentation shoots, which I find very interesting.

No one wants to confine himself/herself to one particular type of work, especially during an internship. This is when an opportunity like Prinkit.in helps to take a career leap because of the array of jobs that you can explore while doing an internship. Be it learning to write copies, graphic design, process of ads marketing, web development and much more. Everything and anything that you wish to explore, you can find it here.

In the end, all I can say is that digital marketing works best with the combination of creativity, technicalities and management. This is what Prinkit.In offers and that’s what drives people to seek an opportunity to work with the organisation. Being an intern, I get a feeling liberation and I am grateful for the space and opportunities that I have received. I am a hundred percent sure that it’s just the beginning of the era of Prinkit.In in the digital marketing arena.

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Some people come into your lives and fill it with fun and laughter, without you noticing. One such character is fortunately a part of the Prinkit.in family, Arindam Chakraborty a.k.a Dumpy. Let us dive deep into the internship journey of Arindam.

Background

Arindam started his journey as a Science student during high school. But following his boards, he realized his passion in the creative field of cinema. He decided to switch his field and joined Jaipur National University for B.sc in Animation. Arindam then went on to pursue M.A in Film and Media specializing in Cinematography. He graduated from ACFM, Hyderabad in 2015 and then worked as a freelance cinematographer in Bombay for the next 5 years. Arindam has worked as a cinematographer in major projects like Global Citizen Concert (Mumbai) and Housefull 4.

Starting his journey with Prinkit.in

Just before the lockdown in March 2020, Arindam came to Vadodara where his parents reside. He decided to stay here for a while and then had to stay here due to the travel ban. As the restrictions were lifted, Arindam thought of applying for a job in Vadodara itself. He then came across a Facebook ad by Prinkit.in and he applied for the Content creator profile in the company. Arindam was called for an interview at the office, wherein he was initially offered an internship due to his lack of experience as a content creator. He accepted the offer and joined Prinkit.in as a content intern. And this is how his journey as a Prinkster began!

Learnings from the internship

Arindam says, “As I was a fresher in the field of content creation and digital marketing, I had a lot to learn and explore. I was given a proper induction in the company and its systems within the first few days. Learning about writing copies for client advertisements and understanding their requirements was one of my initial works. I also explored website content and writing Quora articles. Since it was the first time I was working in a corporate environment, I got to know more about the importance of communication and a positive work environment in the company.”

Mentorship by Prinkit Patel

In the words of Arindam, “From Day 1 of my internship, there was a progressive role of Prinkit bhai during the entire internship journey. I had a preconceived notion that he would behave like a boss and give us orders, but he turned out to be completely opposite. He always made sure that we gained thorough insights into subjects and that we learn as much as we can. Prinkit bhai taught us a lot of concepts related to content creation and digital marketing. He is definitely a work-driven person and genuinely believes in hard work. He has taken initiatives for the company and the people involved, which is surely noteworthy. Be it Cheat Day, Performer of the month, social work, and much more, he always finds ways to motivate people. I can surely say that he is one of the best leaders I have come across.“

Overall experience and note to readers

Prinkit.in has definitely helped me have a fresh outlook on work and life. The people that I have met, the experiences that I have shared are surely some of the best parts of my journey. I have been very active due to the internship and my parents are happy for me! I like the way all of us have lunch together, it’s a unique experience. This is probably the best part *wink wink*.

Anyone who is keen and curious enough to learn about the vast world of digital marketing should pursue their career with Prinkit.in, without any hesitation. It is definitely the place to take a career leap and grow in every aspect of your life.

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Cheat Day is often related to the day of the week when you move away from your strict diet plan. The day when you eat extra carbs, your favourite delicacies, and do everything which isn’t deemed “healthy”. 

But at Prinkit.in, Cheat Day is deemed healthy, for your mental health. The day where you have absolute freedom to break from the routine work and celebrate the moments with people around you. Let’s take a dive into the deep ocean of Prinkit.in’s Cheat Day!

Early morning birds

The typical winter day started early with our Prinksters getting party-ready and making all the arrangements for the entire day. The decorations, speakers, food and everything else, the team gave it all! Ribbons, balloons, flags, and happiness flying around the office made it all the more blissful.

Pledge and Flag off

As everyone arrived, the first task of the day was to gather for the Prinkit.in pledge and flag off for the Cheat Day. We had a ceremony for the same wherein our Prinkster, Chinmay Shah took charge of the pledge and Ishita flagged off the event with utmost excitement!

Khel khel mein (Game time)

Games are a great way to build a long-lasting camaraderie with the team. Well, there has to be a neutral member to conduct the games and let others get competitive. For us, it was Anirudh Sarkar, who organized and conducted all the indoor as well as outdoor games throughout the day. There were a lot of exciting games that we played. We had indoor games like Carrom, Ball-dart, Foosball and Ball throw, while also having a couple of terrace-games like Lemon and spoon race and Dog and the bone. All the games were engaging and fun for the team!

Potluck

Food is an integral part of human life. It gains even more importance when shared with your loved ones. At Prinkit.in, we celebrate diversity and food is a part of cultural diversity. On Cheat Day, we decided to have a potluck where everyone brought food and shared love with mouth-watering delicacies. We had Pani-puri, Ice-cream, Pav-Bhaji and more to make our cheat day memorable.

Entertainment burst

Cheat Day and Entertainment should go hand in hand, and to carry forward the Prinkit.in tradition, we had a blast with our dance session! Bollywood, Indie and Nostalgia, every song made us groove to the beats endlessly. We being movie buffs, also watched an Urban Gujarati movie called Reva in the afternoon and relaxed for a while.

Award ceremony

Hardwork should be rewarded. So, after the long evening and gaming sessions, we had an award ceremony for all our winners in different games. We also had a special one year employee anniversary celebration for Dharti. There was a cake cutting and photography session to end the extravaganza.

The entire day was one to cherish, one to remember for the rest of our lives. The entire team of Prinkit.in is a family and we all take pride in calling ourselves Prinksters. Until the next Cheat Day, signing off!

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If there is one place where most of the internet users spend their time, it is social media. The innate human need to connect with people has led to the drastic popularity of various social media platforms like Facebook, Instagram, Twitter and Snapchat to name a few. Although the concept of virtual connectivity was started as a solution to human needs, it has taken a big leap. Social media world is bigger than ever and is now capable of solving business needs as well.

Branding is one of the most important parts of marketing. Creating a brand positioning in the minds of the target audience is crucial for the success of every business entity. In this article, we’ll explore how the right social media strategy can help your business grow at a substantial rate. Let us see how social media branding can help you boost your presence on virtual platforms.

The most recent statistics with regards to social media use shows that there are two key variables driving the social media as indicated by a Global Web Index study:

1. Mobile phones – Individuals getting to the internet by means of smartphones expanded by 60.3% to 818.4m between 2012 and 2014.

2. Use by older people – on Twitter the age group between 55-64 is the quickest developing segment with a 79% development rate since 2012; the quickest developing segment on Facebook and Google+ is also a higher age section with 45-54 age bracket.

Set Social media marketing goals

It is vital to define your objectives in advance before preparing the strategy. To determine the social media objective, you need to be clear about the business objective and what the brand stands for. Now aligning with that business objective, you can select what you wish to achieve with your social media presence. Your objectives should be Specific, Measurable, Achievable, Realistic and Timely.

Know the target audience

Social media marketing without a target audience is of no use. Before setting up a strategy, it is important to identify your audience. Gathering relevant data through online and offline tools would serve the primary purpose of identifying who your potential customer is. Whether it is based on age, income, geographic location or any other criteria. Once you know what your audience looks like, it becomes easy to navigate through the content and reach of the strategy. There are specific filtered options that you can find on digital media platforms that shall get you a reach towards your target audience, and hence, knowing your audience cannot be ruled out.

Competition in the market

There is ample competition in almost any industry, and if there isn’t much, it doesn’t take time to have that number of competitors. In order to be ahead of every major competitor, it is important to conduct a competitive analysis and take a good look at what your competitors are upto with regards to social media marketing. This doesn’t mean that you blatantly copy what they do. You can identify what type of audiences they target, what kind of content do they create, what works for them and what doesn’t. This will help you identify where they lack and maybe give you opportunity to pounce on an uncharted territory.

Audit of your current strategy

Before preparing a new social media marketing strategy, it is vital to get a reality check on what worked for you until now and what didn’t. Whom did you target, was it the right audience for your product/service, what sort of content was engaging enough for your audience and what is it that needs a change. Gather all the relevant information about your current strategy so that you have a base to design a new plan.

Content creation and scheduling

Content is perhaps the most time consuming part of the entire social media strategy. Different people like different type of content, and catering to all of them is a challenging task. Thus, lay special attention on content creation and curation. What is the ongoing trend, the duration and frequency of the content, and the relevance. There are various mediums to select from on social media, like story engagements, Instagram reels, regular feed posts, IGTV or YouTube videos and much more. Here, scheduling your content for each month or week will definitely help to bring clarity. You can decide the frequency and type of content you want to post. You can also decide the time when you’re expecting maximum traffic based on past data and post accordingly.

Assessment of performance

Once your strategy is in place, you should monitor the performance of all the content you posted. You can use the social media tools to get insights on your account’s performance. Above all this, you should we whether your objectives are met or not. If not, find out the reasons for the same and carry out another audit to rectify the errors.

At Prinkit.in, we believe that Social Media marketing has a unique potential to establish the brand image of your business whilst generating revenue. If the right strategy is applied, the returns are unimaginable. So, if you wish to make the best use of social media for your business, don’t wait. Contact us!

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Internship is the building block to one’s career prospects. Gaining on-field knowledge and hands-on experience in a particular field of work is a crucial part of higher academic learning. In this article, we are about to witness the journey of Chinmay Shah. He joined Prinkit.in as an intern and is a now a permanent PRINKSTER!!

Background

Chinmay was born and brought up in Vadodara. He completed his high school education from Mothers’ school in the field of commerce. He then went on to pursue Bachelors in Commerce (Hons.) from M.S University of Baroda. Apart from being sincere as far as academics is concerned, Chinmay also played professional cricket at club level for about 7 years. He has also been associated with youth NGOs in the city because of his moral responsibility towards society. Apart from that, he also worked as a freelancer for production companies.

Start of the journey with Prinkit.in

Chinmay was looking to settle for a full-time job where he could stay away from home for the whole day. After brainstorming and talking with people, he realized that his skills will be better utilized in the digital marketing field. Chinmay was following the progress of Prinkit.in since past 1 year before joining the company. He came to know about the company because of the NGO that Mr. Prinkit Patel started called Change Vadodara Campaign. So, Prinkit.in was the first company that came to his mind when he was searching for a job. In August 2020, he contacted the office and had a talk with the H.R representative regarding job application. He was offered a general internship for 45 days before accepting him as an employee, and that his how his journey at Prinkit.in started.

Experience during the internship

Chinmay believes that a 45 day internship is actually very beneficial, both on the part of the intern as well as the company. This is because during that period, the company can assess his work, train him and nurture him for the role. At the same time, he can also introspect and learn from his experience. Also he can get used to the work environment of the company. When he first joined, he wasn’t sure of the department he wanted to work for. Whether it was graphics, ads or content, he wasn’t so sure. So he took general internship where he was involved in tasks from different departments like H.R, Social media management, content and ads. This gave him an overview of all the departments at a basic level.

About his internship, Chinmay says, ‘ The company helped me grow in a lot of ways. Before joining Prinkit.in, I used to work as a freelancer and thus I did not have corporate experience. When I arrived here, I got used to the company policy of working full-time. I interacted with a lot of new faces and talked about various aspects of work and otherwise. All of them are friendly and are always there to help out. Here, I learned to work with my colleagues, realize my hidden potential and open up myself during the process. So, this internship definitely helped me grow as a person.’ By the end of the internship, he decided to work in the social media department because he knew that his skills would be utilized optimally and he could contribute to company’s growth.

About the work culture at Prinkit.in

Chinmay feels that Prinkit.in has a professional work environment, while also having a feeling of being a part of a family. Every person is always there for one another and you always feel as if you are at your home. The communication is thorough and clear, which is beneficial for all of us to do our job without any confusion.

Prinkit.in for your career

According to Chinmay, the best thing about working at Prinkit.in is that it is one of the fastest growing digital marketing companies. The reason he says this is because he feels that as the company grows, there is a simultaneous growth of the employee as well. On a daily basis, there are a lot of challenges that employees deal with, and that helps everyone to push their limits. There are a lot of self-initiatives to be taken which boosts the personal spirit. He is really happy to be a part of a family where everyone is treated with mutual respect and there is a sense of belonging.

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Who is a social media influencer?

An influencer is basically someone who is willing and able to influence others. A social media influencer uses social platforms like Facebook, Instagram, YouTube and Twitter to influence the behavior of audience at large. Social media influencers are known to create unique and engaging content. They have a large number of audience, in thousands or millions. The right influencer for your brand will help you reach your target market effectively. They will also ensure that the content is relevant to your brand and they also engage with their followers.

What is influencer marketing?

Influencer marketing is a step-by-step process that enables a brand to create a positive positioning in the minds of their target audience. The brands achieve this by involving reputed influencers and leverage their presence and trust to influence the audience and generate revenue. The influencers can be celebrities, athletes, YouTubers or anyone with a substantial social media presence.

Importance in current times

According to the Digital marketing institute research, 49% of all consumers trust influencers to buy a certain product or service. Also, 70% of teenagers trust social media influencers more than traditional celebrities. This means that the role of influencers in brand endorsements and creating value is something to take note of. The ultimate goal of every business is to convert the target audience into actual customers, thereby generating revenue. With an engaging content and the right influencer, the business can achieve this goal. Brands can utilize this to impact buying choices and play the role of a catalyst for conversion rate. As indicated by a gen.video study, 33% of the respondents concurred that influencers are trusted more by them for shopping decisions. Hence, it is important to recognize the potential of influencer marketing, especially with the rising social media market.

Steps to create an effective influencer marketing strategy

Defining goals/targets

Be it any kind of marketing campaign, the first step is to set and define your targets. Defining the objectives in the beginning phases of planning will assist with molding a reliable procedure all through your mission, and it will likewise give you a thought regarding the measurements you should track and screen to gauge your results when the campaign ends. There are an array of objectives that you can consider while defining your plan further. It could be to generate lead, indulge in customer engagement, bring in sales, or build brand awareness. Thus, it is important to define the goals before moving forward with planning the campaign.

Selecting the type of marketing campaign

After defining what you want to achieve with the influencer marketing campaign, you now move forward with the strategy to achieve those goals. What kind of campaign is desirable as per your product and target? It could be sponsored content, wherein you pay the influencers to showcase your product. The other options include arranging for giveaways and contests, or perhaps giving the access of your social media accounts to the influencer for a specific period of time. You can also go for brand ambassadors if you wish to reach out to a larger audience through various mediums.

Defining your target audience

Now that you have chosen your preferred method of campaigning, it is essential to define who you are targeting. This should be done before selecting the influencer. This is because the type of influencer you go for will be based on the audience you wish to reach out to. Make a purchaser persona that incorporates both segment and psychographic division. When you know your crowd, it will be simpler to recognize the best influencers they follow and sites they use.

Scouting the suitable influencer

Looking for the right influencer for your campaign is a crucial step in achieving in your end target. There are several categories of influencers that have different set of audiences. These include but are not limited to;

• Social media celebrities
• Traditional celebrities
• Experts from the industry
• Bloggers
• Athletes
• Fashion influencers

Scouting for an influencer that is followed by your target audience is a challenging task, but fortunately, there are tools available to overcome this task. For example, you can use Alex’s Audience Overlap tool to find out about the sites that are overlapping with similar audiences. With this, you will be able to identify blogging sites that have similar set of audiences, in terms of characteristics. Other tools that you can use to find blogging specific influencers are BuzzSumo, Ninja Outreach or Izea.

Selecting the influencer

Qualifying the right influencer for the campaign depends on the kind of audience that follows that particular influencer and the authority and reach he/she possesses. You may determine the number of followers, their engagement and reach and the type of content that they create. If you are considering bloggers or websites, you may take note of their on-site metrics. This shall give you a clear idea of whether the influencer is suitable or not. To check the content, look out for its quality, the relevance according to the product or idea and also whether it is in sync with the organizational beliefs or not.

Gauge and analyze the performance

The work doesn’t end with finding the right influencer. You also need to track the progress with every content being posted either on social media or websites. Whether or not your specified goals are achieved can be measured by finding out specific data related to the goals. This involves;

• Sales metrics
• Lead generation data
• Website traffic, site visits, page visits
• Follows and likes along with regular engagement
• Data for retention of customers

Review the information for each of your influencer showcasing efforts so you can think back and consider what worked and what didn’t. Utilize the information to manage your next influencer promoting technique. Rehash your triumphs and stop endeavors that don’t create results.

I hope the article helps you to find the right influencer and strategy for your business. Do drop in comments to suggest more such topics. Until then, GO DIGITAL!

The post How to make the best use of influencer marketing? appeared first on Prinkit.in.

Digital marketing has become a necessity for not just modern marketing, but business in general. At a point when companies begin to operate, their attention is continuously on the best way to get their initial gathering of clients via business development.

They may depend on customary types of promoting, for example, print advertisements and coupon mailers or even enormous signs out and about. They often believe that since they offer a decent item or service, it won’t be long before clients will discover their approach to them. 

While this system may acquire a stream of business, there is a superior and simpler way. Independent ventures ought to think about the tremendous commercial center of possibilities on the web. No independent venture, regardless of how new, should neglect this immense commercial center.

Here are the 7 compelling reasons to adopt digital marketing for your business;

Reach your target audience effectively

According to Emarsys statistics, there are about 3.2 billion daily active users on social media. This means that nearly 42% of the total world population is active on social media everyday. Digital marketing helps the businesses to focus on their crowd farther. There are higher possibilities that your targeted audience is investing energy in web-based media stages, for example, Instagram, Facebook, Twitter and so forth. This is when you can run an ad to engage with the target market and establish connection with them.

Prinkit.in has specialized ads team that works to reach the target audience with use of varied tools and thus providing returns on investment to the client.

Monitor and optimize specific marketing campaigns

According to Internet Live Stats, the average number of people browsing on Google on any given is around 77,ooo. This means that nearly 2 trillion searches are made on Google every year. So, other than engaging with the audience, digital marketing lets you track their online presence on a timely basis. You can screen which advertisements and kinds of substance they have seen presently before they make a buy. This reveals to you which marketing or advertising techniques are best, permitting you to refine and improve your procedure. Thus you can monitor your specific marketing campaigns on a real time basis. It will help you understand what works for you and what doesn’t, so that you can optimize your strategies effectively. It also makes sure that you are using the marketing budget optimally.

Prinkit.in has designed and executed various social media campaigns for it’s clients that have been received very well. The team constantly focuses on executing the campaigns effectively.

Compete with larger businesses

One of the biggest advantages of having an online presence is the fact that it levels the playing field for all the competitors in the market. 93% of all the online transactions or engagements involve Search Engines. Traditional marketing considers resources, reach and brand reputation to give a head-start to the company. On the other hand, digital marketing involves optimal use of resources and provides better reach. Search engines and website algorithms consider content relevancy and frequency to have an upper hand. Almost 72% of all the online marketers consider better quality content as an important part of SEO tactics. Hence, it becomes advantageous even for the small businesses to compete with larger ones, if they have relevant content and engagement strategies.

Use of advanced analytics

Knowledge of data is a basic step to comprehend your target group. Information from their practices and socioeconomics can assist you with sorting out what your clients will do and what in the long run will get them to change over. Data relating to different segments can give you a decent image of your potential client’s characteristics like behaviour, interests and much more. 

At the point when you break down the data you obtained, you’ll have the option to see changes in patterns and do a prescient investigation that can assist you with making more savvy, information driven choices. You’ll be better positioned to sort out what you have to advertise and when. Tools like Google Analytics and Dashboard metrics on your website will surely help you be in sync with the current trends.

Be it posting ads, searching for keywords, designing campaigns and monitoring the growth, Prinkit.in uses advanced analytics to maximize growth of its client.

Conversion rate is better than in traditional marketing

According to a Forbes study, companies who use social media as a marketing tool, surpass the companies with traditional methods, by almost 78%. Even IBM found out that digital marketing brings in about 7 times more relevant and targeted potential customers. Talking about content marketing, it helps in generating lead by more than 3 times than traditional marketing. Other methods like Email marketing and website analysis offer a better return on investment as they are more specific. The content on digital platforms like email can also be hyper-personalized, so that you can create a favorable image in the minds of the audience.

Prinkit.in has a brilliant record as far as conversion rate and online presence is concerned. We don’t believe in posting random content, but actually help in generating leads and eventual revenues for the client.

Enables customer engagement

Engaging with your current and potential clients is an underrated part of marketing. We often tend to consider this portion as a secondary activity and lack effective communication strategies. With the advent of technology, social media and other digital platforms, there is a constant flood of brand activities and this has significantly reduced the attention span of the viewers. Therefore, it becomes essential to leave a lasting impression on the target audience. One can achieve this by frequently communicating with the. Prepare effective strategies to explain your business to potential clients, solve doubts or questions and stay in touch via personalized messages. Use of digital tools like social media and email can make this easier and efficient.

Digital marketing is cost-effective

Digital marketing is practical for business since you can persistently assess and monitor the business growth. Estimating the ROI from your campaigns encourages you to re-work methodologies and put the budget towards efficient tasks. Sort out your spending plan, the business you have to make, and what you need to get from your digital marketing campaign prior to estimating your degree of profitability. You need Key Performance Indicators (KPIs) to get an exact estimation. These indicators include lead generation, relevant traffic, conversion rate and so forth. Thus, regardless of the business size, you can engage in digital marketing as per your budget.

The post 7 reasons to adopt digital marketing for your business appeared first on Prinkit.in.

According to the Jobvite 2017 Recruiting Funnel Benchmark Report, the average conversion rate from personal interview to actual job offer was 19.78%, which is close to conducting 5 interviews per offer. Also, a staggering 67% of recruiters feel that the biggest challenge for them is the gap between academic training and industry requirements, thereby creating a void.

So, with all the relevant statistics that we have, we can understand the importance of an interview, and to help you with all the dilemma of preparation, we’re here to help you. This article would definitely help you prepare better for the Prinkit.in interview!

Here are the 9 Mantras to keep in mind before appearing for the Prinkit.in interview;

Personal Organization

Before managing the subordinates and the office work, it is essential to gradually build the trait of being personally organized. This involves having proper time management skills, maintaining a healthy lifestyle and being clear about your routine tasks. So make sure you consider the role of time and work management. This will definitely come in handy in the long run.

General aptitude

No matter how well versed we are as far as our technical know-how is concerned, it is important to practice basic reasoning skills, analytical problems and build general awareness. This not only helps in sharpening other skills, but also gives a perspective to your knowledge and keeps your mind active.

Polish your hard skills

Hard skills are the core requirements for a particular job that you intend to apply for. It includes your clarity in concepts related to your expertise, mental aptitude to solve basic analytical problems, ability to draw inferences from a given situation, and general awareness. It is important to brush-up on some basic concepts related to the position you are applying for. The soft-skills won’t matter much if your base is not strong, and hence it is advisable to prepare for questions related to your skill-sets and educational qualification.

Practical skills

It is one thing to have knowledge, the other is to implement it. Many a times, it often happens that we have all the theoretical perspectives required to do a certain task, but when it comes to using that knowledge and performing the task, we stutter. Hence, it is essential to have some practical exposure for the knowledge that you have gained. This will give some new perspectives to your skills and you’ll be accustomed to being adaptable to practical situations.

Stress management

We often ignore the importance of mental health. Stress is good when it is in a manageable proportion, but too much of stress deteriorates our working potential. It is essential to learn how to manage workplace stress and how to deal with deadline pressure and urgency in completing a task. To be able to keep our minds at bay at all times requires patience, commitment and confidence in our abilities to perform our duties without letting it affect our mental health.

Basic inter-personal skills

Great communication skills are usually preferred for roles such as Business development, or client relationship management, but in general, it is important to have the ability to communicate. Communication involves being able to put your thoughts verbally, making your thought process clear to everyone around you. This creates a base for leadership qualities and brings more clarity to your path for growth.

Be in sync with your resume

Your resume gives relevant details about your personal life, education, work experience, hobbies, skill-sets, references, and your purpose for applying at the company. All these details should be updated before submitting it to the company. Before the interview, you should go through the resume and make sure that you are aware of everything that you have stated, and that the details are accurate. There shouldn’t be a scenario wherein your answers are not as per the resume, as it creates an adverse impression in the minds of the interviewer. Also, the reference details should be checked beforehand.

Listen carefully

Listening is something that we take lightly throughout our lives. If we take note of how we react to a question, it is mostly based on presumptions and instincts. This can go against you during an interview, because once you speak, you cannot take your words back. So, it is essential to listen to the question or situation thoroughly before answering it. Take a few seconds if you need, but don’t rush into giving an answer. Ask the interviewer to repeat or rephrase the question if you don’t understand it, it is perfectly fine.

Having the right attitude

Weakness of attitude becomes weakness of character. Your attitude towards your work, towards people around you and life in general, is an important trait that we look for. Having a positive attitude is essential to growth in any phase of life. It involves humility, constantly acquiring knowledge and setting aside the ego for the better. Having mutual respect and promoting team-work are two pillars of Prinkit.in’s core values.

I hope this article helps you prepare well for your interview at the fastest growing digital marketing company, Prinkit.in

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