Vadodara’s Pioneer of Cold-Pressed Juices – Must’hv is a startup brand which focuses on bringing change in people’s lives and promoting a healthy lifestyle through their juices. The main aim of Must’hv is to create balance. They not only aim to strive for equilibrium between the physical aspects but also lay equal importance to your mental, emotional and spiritual health. This concept of creating homeostasis was borrowed from the three “dosha” philosophies.
Must’hv commits to provide you with your booster dose every day. Wish to work on ageing signs? Tired of dealing with health issues? Want a healthy heart? Need a detox? Name it and we have our nutritious juice mixture for you. We save you from all the time and effort.
What was our goal
Create hype about Must’hv amongst Health Enthusiasts,Morning Walkers and people who wish to maintain a balanced and healthy lifestyle
Goal
The Brand had already completed its 4 months and it was the time that it gets its identified amongst the people of Vadodara.
How We Did It !
Before starting any campaign, we define our work path and deadlines, and this is how it looks
Survey of Target Audience
We analyzed upon how and where can we get our target audience, how we can target and pitch them for our brand. Therefore we came to a conclusion that our target audience can be the people who are regular walkers at Kamatibaug
Developing Strategy
We developed a Must’hv Movement Strategy. A detailed framework was set to analyze and understand the buyer’s behavior. A wired structure was developed to understand the positioning of the event.
DESIGNING & lAUNCH
After 2-3 Brainstorming sessions, our Designers and Content Creators visited the location, discussed the structured framework, and finalized the content. Soon our Content Creators and designers started to work on so that ideas turn into Reality
Must’hv Movement
At 1st we developed a strategy on how can we promote the juices so came up with an idea of having a stall where people will get to know about the brand.
We developed such valuable deliverables like badges and Greeting cards that made people feel superior and proud about their walks at Sayajibaug.
The Stall
Once people came to the stall, the brand owners explained them about the brand , made people taste their cold-pressed juices and took their feedbacks.
Fun Element
To make it more fun, we developed dialogued photo booth props and Standees which surprised and raised questions in the visitors mind.
Conclusion
As a result, this campaign became one of the best successful campaigns in the city. The brand gained a lot of Awareness and Loyal Clients where everyone said “Must’hv Mast Hai”
