If there is one place where most of the internet users spend their time, it is social media. The innate human need to connect with people has led to the drastic popularity of various social media platforms like Facebook, Instagram, Twitter and Snapchat to name a few. Although the concept of virtual connectivity was started as a solution to human needs, it has taken a big leap. Social media world is bigger than ever and is now capable of solving business needs as well.
Branding is one of the most important parts of marketing. Creating a brand positioning in the minds of the target audience is crucial for the success of every business entity. In this article, we’ll explore how the right social media strategy can help your business grow at a substantial rate. Let us see how social media branding can help you boost your presence on virtual platforms.
The most recent statistics with regards to social media use shows that there are two key variables driving the social media as indicated by a Global Web Index study:
1. Mobile phones – Individuals getting to the internet by means of smartphones expanded by 60.3% to 818.4m between 2012 and 2014.
2. Use by older people – on Twitter the age group between 55-64 is the quickest developing segment with a 79% development rate since 2012; the quickest developing segment on Facebook and Google+ is also a higher age section with 45-54 age bracket.
Set Social media marketing goals
It is vital to define your objectives in advance before preparing the strategy. To determine the social media objective, you need to be clear about the business objective and what the brand stands for. Now aligning with that business objective, you can select what you wish to achieve with your social media presence. Your objectives should be Specific, Measurable, Achievable, Realistic and Timely.
Know the target audience
Social media marketing without a target audience is of no use. Before setting up a strategy, it is important to identify your audience. Gathering relevant data through online and offline tools would serve the primary purpose of identifying who your potential customer is. Whether it is based on age, income, geographic location or any other criteria. Once you know what your audience looks like, it becomes easy to navigate through the content and reach of the strategy. There are specific filtered options that you can find on digital media platforms that shall get you a reach towards your target audience, and hence, knowing your audience cannot be ruled out.
Competition in the market
There is ample competition in almost any industry, and if there isn’t much, it doesn’t take time to have that number of competitors. In order to be ahead of every major competitor, it is important to conduct a competitive analysis and take a good look at what your competitors are upto with regards to social media marketing. This doesn’t mean that you blatantly copy what they do. You can identify what type of audiences they target, what kind of content do they create, what works for them and what doesn’t. This will help you identify where they lack and maybe give you opportunity to pounce on an uncharted territory.
Audit of your current strategy
Before preparing a new social media marketing strategy, it is vital to get a reality check on what worked for you until now and what didn’t. Whom did you target, was it the right audience for your product/service, what sort of content was engaging enough for your audience and what is it that needs a change. Gather all the relevant information about your current strategy so that you have a base to design a new plan.
Content creation and scheduling
Content is perhaps the most time consuming part of the entire social media strategy. Different people like different type of content, and catering to all of them is a challenging task. Thus, lay special attention on content creation and curation. What is the ongoing trend, the duration and frequency of the content, and the relevance. There are various mediums to select from on social media, like story engagements, Instagram reels, regular feed posts, IGTV or YouTube videos and much more. Here, scheduling your content for each month or week will definitely help to bring clarity. You can decide the frequency and type of content you want to post. You can also decide the time when you’re expecting maximum traffic based on past data and post accordingly.
Assessment of performance
Once your strategy is in place, you should monitor the performance of all the content you posted. You can use the social media tools to get insights on your account’s performance. Above all this, you should we whether your objectives are met or not. If not, find out the reasons for the same and carry out another audit to rectify the errors.
At Prinkit.in, we believe that Social Media marketing has a unique potential to establish the brand image of your business whilst generating revenue. If the right strategy is applied, the returns are unimaginable. So, if you wish to make the best use of social media for your business, don’t wait. Contact us!
