SHRUTI KUSHWAH: A DETERMINED WOMAN WHO CONVERTS YOUR VISION INTO REALITY
Everyone has a different story about what they’re currently doing. Some of us had the vision from the early age of our childhood; others come up with the ideas while working for someone else & decide to take a life-changing leap.
One such story is of passionate entrepreneur Ms.Shruti Kushwah, Founder & CEO of Crealoons Innovations & co-founder of New York based FountainHead Innovations. She is a marketing strategist, mentor, start-up consultant & serial entrepreneur. It’s been five years since she has been running a Product Development Engineering Service Company . Her idea ‘Crealoons Innovations’ provides one-step solution from idea to Active Product prototyping through Industrial design, Engineering, PCB Design & Development & Prototyping. ‘Crealoons Innovations’ will assist you in the journey of a raw idea being developed into a final product.
‘WHAT ‘CREALOONS INNOVATIONS’ IS ALL ABOUT?
Crealoons Innovations’ is a product development engineering service company that develops innovations for companies by researching & developing the idea through hardcore engineering & design mainly for consumer electronics, smart gadgets, diagnostic devices & smart hardwares. They provide innovations by bringing a technological market competency to companies & enterprises or one can say they’re manufacturing the ship for someone else to sail. Crealoons Innovations is a service company that could set its operations for offshoring engineering within just 3 years of being in business. They are now coming up with their own native patented product which is a Contactless temperature measuring device and first under the ‘Made In India’ category. They are also launching their own collection of Bar Accessories as a part of their Design orientation to approach. This year the company will have their own products to launch in the market in addition to the services they are providing to clients.
BACKGROUND TO THE ENTREPRENEURIAL JOURNEY
Ms. Kushwah started her career as a Medical Advisor owing to her background on Pharmaceuticals. It was during her early corporate career that she realized the stagnancy to learn more in the same profile. As a Medical Advisor, She got an exposure to train, research & market in more than 8 different medical specialties, including some super special ones. She has trained thousands of pharmaceutical sales professionals for drugs & had been a key person on New Medical Division establishment under her tenure. As a curious ambitious person, her plans were to then switch to larger roles after an admission to an IVY league for MBA in United States. She applied for One Year MBA at Hult International, Boston, where she got more than 40% scholarship & executive MBA at Miami campus of Kellogg’s Business School. She realized during the first semester that there was no right or wrong time to do things. She decided to give chance to her instinct at the age of 26 only, with a belief of starting something from the homeland, she came to India with her tentative business plans & explored, researched, executed, succeeded a little, failed many times between the options. During her exploration, she exposed and experienced businesses in Community Education, Foreign Exchange platforms, Art Dealerships, Exports, Consulting, Crafts, Design and it was when she restructured her Model to A Multidisciplinary Design company which she finally pivoted to just Engineering & Product Development.
HURDLES BOMBARDED HER WAY THROUGHOUT
Ms. Kushwah jumped into entrepreneurship while she was still learning & probably that’s why she faced a lot of challenges in her entrepreneurial journey but the positive thing that happened to her was that she took all her struggles as an inspiration on which she can grow or dwell upon.
Many people pointed her gender also considering her as a novice with less serious business stuff. Since she was a beginner in the field & lacking the directional assistance because the technology industries are very dynamic & these dynamics are crucial for the growth throughout the journey. But slowly and gradually she proved herself in the field by putting the endless efforts & values into her venture.
She said, “failures lead her grow”, because she wasn’t playing for glamour that comes with business, She plays for actual power & profits while legitimately contributing to society by providing the best services & generating employment. Her failures gave her experiences that now help start-ups to mentor & build themselves up.
‘MOOL MANTRA’ OF CREALOONS INNOVATIONS
Ms. Kushwah said, witnessing the final product of any idea boosts their confidence knowing that they’ve also contributed to its journey. In an interview with the Prinkit Team, she said, “It’s very satisfying & soothing when you get to see that the product is out on the shelves in which you’ve majorly contributed and people are taking it.” This process of developing the baby idea of their clients into the final product keeps them doing better & motivated to their journey forward. So the ‘mool mantra’ is, “Keep Building Innovations to make lives comfortable.”
OTHER INTERESTS
As a curious person, most irrational and logical things interests her. Her favorite thing is ideation, developing and helping other businesses to thrive & grow & planning for more ventures to her portfolio. She is someone that runs on numbers, logic & profits. But cut to her rational side, is also a creative side. She loves music, plays Dholaka & is learning violin. She is also an ace singer, reader & orator. Writing is her way of expression, including poetries & proses. She is peoples person around her network.
FUTURE AMBITIONS;
Ms. Kushwah added that her sort of business got benefitted due to the pandemic ‘cause pandemic made people understood that the business models need innovations in order to be updated & to stabilize in the market. So, the pandemic is helping the company getting more business. They are focusing more on Industry 4.0 Innovations.
She is expanding her wings through entering segments like FMCG, Alcohol & Spirits, Luxury Accessories, Hand Held Devices & Fashion e-commerce. You all shall soon know her engagements as and when she brings them out.
ADVICE TO THE PEOPLE WHO WANTS TO START THEIR VENTURE;
Begin with your own strength. That one quality is yourself that someone can pay for.
- Don’t waste your time focusing on knowing what you don’t know, instead, bring more strength to what you know.
- Never, ever, hesitate to test your idea & don’t ever conclude with anyone or yourself, that ‘this wont work’
- Be Authentic to yourself & others. Originality is the key. Do not get influenced by other people.
- Your reason for beginning a business journey shouldn’t be to become rich or get in to the glamour, your reason should resonate with who you are as a person.
- Funding is not the final success to any venture, if you can scale the venture by yourself through your customers, that is your strength.
Our Prinkit.in team in conversation with Shruti Khushwah
