SS mobile - Personification branding

About the client

SS Mobile is a mobile shop at Alkapuri-one of the premium marketplace of Vadodara. They provide wide range of varieties at one place.

Synopsis

This mobile phone shop is a brand which wanted to do something to connect the people and win their hearts. We came up with a strategy of personifying a new figure who speaks to people for ss mobile. We named him phone bab-a monk who answers all your questions related to phone. We ran Facebook and Instagram ads in a multi-channel campaign to see if they would increase reach and awareness, and turn new customers for their new salon. We delivered an Impression of 102,966- A reach of 43,120, 254 Leads only at Rs. ₹16.50 of the ad spend.

Thier story

Founded in Vadodara in (year), SS Mobile, Your one stop destination for problems and services related to mobiles. Several years of excellence in dealing with mobiles and accessories, second hand mobiles, sales and service, computerized unlocking and repairing.

Thier goal:

Delivering brand impact for new shop

SS Mobile had been facing a challenge to attract new customers. The company wanted to see if a new marketing strategy can help them with increase in walkins of customers.

Thier solution:

Connecting people to S.S Mobile

Our team started their primary survey on the field and online to know about the people’s viewpoint on the client, analysis of competitors, probable target audience and much more. With the market survey we analyzed what campaign can be strategized to outstand our competitors and how can we conquer the market in a unique and different way from others.

As we move further, Our team brainstormed all the pain points of our targeted audience and we found out that consumer buying behaviour is directly proportional to the guidance they get before buying. We therefore developed a phone baba to personify ss mobile and guide people who are to buy a phone.; and drive them straight to SS Mobile.

Thier success

Our post-market infusion study report revealed the strong impact that Facebook and Instagram ads made to its campaign. From (campaign timing), SS Mobile achieved:

  • Impression of 102,966.
  • A reach of 43,120 people.
  • 254 Online conversions only at Rs. 16.50 of the ad spend.

Products used

  • FB Ads
  • Instagram Ads
  • offline marketing

What they say