Technical skills

1. Briefing and debriefing
2. Understanding campaign requirements
3. Generating original copy ideas for target audience in following forms:
   1. Slogans
   2. Jingles
   3. Documentary/ Advertisement Scripts
   4. Strap lines/ Tag lines
   5. Landing Pages
   6. Social Media Ads
4. Ability to understand psychology of:
   1. Buyer
   2. Sales
5. Brainstorming visual ideas of copies with other creative team members
6. Updated with recent market trends
7. Organized form of writing and presenting
8. Industry / Competitor Analysis
9. Knowledge of platform specific

Personality Traits

1. Team Player
2. Caring
3. Physically and mentally fit
4. No past/present criminal record
5. Positive attitude
6. Honesty should be the best policy
7. Empathetic
8. Self-learning attitude
9. Work Maturity
10. Adaptable to change
11. Patient
12. Leadership skills
13. Proactive
14. Powerful listening skills
15. Attention to detail
16. Self-motivated
17. Personally Organized

• Eager about learning new skills.
• Learn at least 1 new skill a month with online courses.
• Service agreement of minimum one year
• Participate in prinkit.in community activities and events
• Accept any one community role of Prinkit.in
• Accept any one growth role of prinkit.in